If you went through the pre-planning page, then you already understand this step. The plan-building step transforms your pre-plan into an actual plan through careful consideration, organizing, fundraising, and communications to ensure that you have all the resources required to execute your campaign successfully. This is where you close the gap between your idea of your plan and what you can actually accomplish given your available resources, e.g. time, money, staff, partners, and volunteers. Discussing the plans aloud and working together to define goals, roles, and outcomes will help organize your field sampling efforts. This step, unlike most of the others, does not have an organizer’s guide. Use the pre-planning guide as a group to set your campaign in motion and nail down your actual plan.

Download the Planning Worksheet

If after completing this step, you are still unsure how to organize your campaign, check out these videos, reports, and blog posts on successful AirCasting campaigns organized by the New York City Environmental Justice Alliance and their member organizations.